Milkshake Bio

milk_shake_logo concepts ™ (the creator of Milkshake products) was founded in 1990 by Ivano Panzeri, founder and president of the company. The Company quickly became an important player in the professional hair fashion sector, ranking high within the Italian and international markets. The company’s personality is clear cut and renowned: its ultimate goal is the search for the highest quality, combined with creativity and a flair for the latest fashion trends. concept ™ combines high quality products with all the necessary supporting materials to give salons the tools they need to provide excellent service and products, so that they may create tailor-made consultations to every client.

Milkshake products make the most of the benefits of nature to offer dedicated solutions for all hair types. Natural ingredients such as milk and yogurt proteins and fruit extracts enhance the hair’s natural beauty. Dedicated products with natural, vibrant results for all hair care and styling needs.

From cleansing to styling, each hair care step has been carefully devised to provide visible results in both the appearance and health of hair.

Products created with an awareness of their environmental impact and a solid commitment to minimising such impact by reducing sulfates, parabens and sodium chloride in the product formulas and opting for recyclable packaging and printed materials.

  • Milkshake products are trusted and secure, made with the consumers’ safeguarding in mind.
  • Most of Milkshake’s products contain natural and organic ingredients and whenever possible our formula are bio-degradable and sulphate, paraben and salt free.
  • Their plastic packaging is recyclable and mostly bio-packaging, making their plastic even easier to recycle.
  • All or their paper materials are recyclable and made with the impact on the environment in mind.
  • Milkshake products are cruelty-free