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Since 1980 John Paul Mitchell System is an American manufacturer of hair care products and styling tools through several brands including Paul Mitchell, Mitch, MVRCK, Tea Tree, Awapuhi Wild Ginger, NEURO and its color brands.

John Paul Mitchell System is the first brand ever to take a stand against animal testing.

All of the components used in the creation of the Paul Mitchell products is of purely natural character, which minimize the amount of polluting substance and takes care of the environment. All basic ingredients for the Paul Mitchell products are grown on the company’s own organic farm in Hawaii, USA